On a cool and crisp Sunday morning, nearly a hundred CXOs in Bengaluru, turned up ready to push pedals and ride their hearts out for a cause. Flagged off by Bhaskar Rao, Additional Director General of Brigade Signature Towers, the riders cycled through the verdant green countryside of Hoskote. 

The inaugural ‘Signature Ride – Cycle for a Cause’ on January10th was conceptualised by Nirupa Shankar, Executive Director, Brigade Enterprises and a triathlete. She also made a donation to help purchase bicycles for underprivileged kids in the vicinity. The ride was supported by Volvo cars premier dealership Martial Motors.The event was implemented by Raintree Media, steered by its COO, Aditya Mendonca, an avid cyclist and diabetic triathlete. The route and event were meticulously planned with all COVID -19 mandated norms and checks in place, without detracting from the joy of the occasion.


Energised by organic bananas courtesy Garden City University, the riders enjoyed the ride, and several of them completed two loops to clock 40 kms Cruising back to the finish line, they were greeted with a sumptuous breakfast courtesy Holiday Inn Express and peppy music that added to the merriment.